To promote BioShock 2, 2K Games recently circulated a letter purportedly written by one Mark Meltzer – a potential new in-game character who is in search of his lost daughter – requesting that people travel to one of ten listed beaches at dawn on Saturday, August 8th (today). Locations included Bondi Beach in Australia, Jones Beach in New York, various European beaches, and good ol’ Brighton Beach here in England.
With the promise of a BioShock-infused mystery (I was hoping for a Big Daddy to emerge from the sea – no such luck) I couldn’t resist the urge to head down and take a look for myself, despite the rather early 5:30 AM time slot. What did I (and forty-or-so other people that I counted) get in return? An Arcadia-labeled bottle stuffed with three posters. You can check out some pictures below:
(Hover over a thumbnail for its description, click for the full image.)
Kudos to 2K Games for organizing such a novel way to promote an upcoming game, even if the misleading coordinates did result in an hour of aimless wandering about for almost everyone involved.